![]() 70% of people say direct mail feels more personal than the Internet ( Epsilon).57% of UK consumers say postcard marketing creates a more authentic relationship than digital ads (Private Life of Mail).60% of UK consumers say direct mail makes more of an impression than anything they would see on a screen ( Private Life of Mail).Direct mail has a more significant emotional impact than digital ads, resulting in a stronger recall up to one week later ( Enhancing the Value of Mail: The Human Response).The very process of looking through your mail, opening envelopes, or unwrapping gift boxes evokes emotions, which is a great foundation to build on for your brand recognition and customer loyalty or customer retention programs. The tactile feel of a direct mail piece is much more personal than a digital ad. ![]() And it’s now even more enjoyable given how rare of an experience receiving a personal postcard has become. People have always enjoyed receiving a postcard or a physical letter. ( Gallup poll).ĭirect Mail Statistics: How to Make an Impact? 92% of the Y generation say they enjoy reading print marketing more than digital ads.82% of millennials view messages printed on paper as more trustworthy than digital ( 5 Myths About Millennials and Mail).79% of consumers find reading mail more useful than going online (USPS Household Diary Study).70% of consumers prefer traditional mail when it comes to unsolicited offers (Direct Marketing Association).36% of people under the age of 30 look forward to checking their mailboxes every day ( Gallup).The average household receives only two direct mail pieces a day compared to 157 e-mails ( USPS Marketer’s Guide).81% of people read or scan their mail daily ( 2010 USPS Household Diary Study).Up to 90% of direct mail gets opened, while only 20-30% of email gets opened ( DMN).The following direct mail statistics show that a piece of mail or a simple postcard can help your business to grow tremendously, especially if you target the millennials with your campaigns. Direct Mail Statistics: How to Break Through with Your Marketing Message?įor many consumers, physical direct mail brings more value and is more reliable than digital advertisements. Read on for 31 essential direct mail marketing statistics you need to know. Marketers who go all-in on direct mail automation can see a significant return on their investments because direct mail makes up for much of what digital lacks. When you automate direct mail by syncing Inkit with one of our CRM integration partners, you can trigger direct mail campaign that is just as targeted as everything you do online. As consumers demand personalized experiences with your brand online and off, direct mail automation delivers. One great thing about direct mail automation is that your marketing can move with your customers just about anywhere.
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